Moving On

1/16/20242 min read

This is as much a PSA as it is a blog post, so here goes:

To my incredible, wonderful, loyal and amazing clients and customers: I have closed the shop at 124 Dundas St West located in downtown Whitby in order to continue growing, creating, and ultimately conducting my small business about 2 KM down the road in my home kitchen.

While this was not an easy decision by any means, I am so happy to be aligning my career goals, personal goals, finances, and home life. Let’s be absolutely clear here – my business is 100% operational, and nothing besides its location is changing. I’m still catering, still making boards and tables, still growing, thriving, baking and now, pivoting.

I spent many a-sleepless night in an internal battle, trying to justify an outcome that is 100% unjustifiable. I opened up just over 16 months ago, with the intention of using the store as an event space and commercial kitchen, but recently, there have been too many cons racking up, and the pros seem to be fluttering away like moths drawn away to a brighter flame.

I adored my shop, and I’m definitely heart-broken to have had to close, don’t get me wrong – I put money, sweat, tears, and a shit tonne of hard work into making that place what it was, only to turn around and leave. However, I learned some incredibly valuable lessons, grew my business exponentially, and if I decide to open up another location at some point down the road, I know exactly what to look for, and what to avoid at ALL costs.

This decision was officially made 6 weeks ago, and it’s been a giant rollercoaster since then. I’ve felt excited, sad, defeated, inspired, angry, and like a downright failure. It was go go go until Christmas day followed by birthdays, get togethers, and getting incredibly sick for basically the remainder of 2023. Afterwards I was rushed out of my shop, and honestly, I know this is going to sound crazy, but I didn’t even get the chance to say my goodbyes. And now it's all gutted, torn down and empty.

If you know me and you know the whole story, then you've probably been one of the few people who have helped me keep my head above the sand, and I cannot express how grateful I am to you (especially my family, and especially my parents and Josh).

At the end of the day, I truly am excited for the opportunities closing the shop will afford me and my business, and I’m even more excited to grow this business on my terms, in my home, and with good vibes only. So here’s to moving on.